Collateral is the collection of media used to support the sales of a product or service.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. It is about creating value for customers outside of the products and services that you sell by creating content-driven experiences.
“Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. Content Marketing has lower upfront costs & deeper long-term benefits than paid SEO.”
“Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - DemandMetric”
OUR PROCESS
Customer engagement, connectivity, information and next-generation technology are the drivers in the modern era of marketing. In a splintered media environment, an organization must develop and communicate compelling stories that deliver an effective narrative and value to stakeholders. VCM collaborates with clients to create and communicate information that brings the company’s messages to life, demystifies complex business operations and echoes well-defined goals.
We believe an organization’s self-published content should:
- provide an experience outside of products and services
- define an organization’s story
- generate organic interaction
- seed new third-party coverage by traditional and new media outlets
- be insightful and relevant
- improve SEO and the ratio of positive vs. negative stories
- provide digital infrastructure that can be leveraged
VCM executes on content marketing strategies by:
- collaborating to develop a strategy
- employ a cross-disciplinary analysis
- developing captivating content in a variety multimedia forms
- disseminating information using an integrated digital approach
- constructing an editorial calendar for a sustained campaign of strategic content
- utilizing analytics to hone content for maximum impact
our service offering
- Collateral Creation
- Content Marketing Solutions